Jordan brand is a division of Nike, Inc. that manufactures and distributes athletic footwear, apparel, equipment and accessories. The Jordan Brand is one of the most popular brands in the world and has a huge following. How much is the Jordan Brand worth? Let’s take a closer look at Jordan brand revenue and find out.
The contribution of the Jordan brand to the success of Nike
Jordan Brand is one of Nike’s most popular and profitable brands, accounting for more than $3 billion in annual sales for Nike. Jordan Brand products are some of the most popular and sought-after sneakers on the market, with a loyal following among sneaker heads and basketball fans alike.
Nike does not break out Jordan Brand revenue specifically, but we can get an idea of its contribution to Nike’s overall business by looking at Nike’s financials. In Nike’s 2018 fiscal year, the company generated $36.4 billion in total revenue, with Jordan Brand products accounting for around 8% of that total. This means that Jordan Brand generated approximately $2.9 billion in revenue for Nike in 2018. This year, Jordan Brand is on track to generate even more revenue for Nike as the brand celebrates its 35th anniversary.
Looking at Jordan Brand’s growth over the years, it is clear that the brand is a major driver of Nike’s growth. Jordan Brand revenue has grown significantly since it was first launched in 1984. In Nike’s 2018 fiscal year, Jordan Brand sales accounted for around 8% of Nike’s total revenue, up from just 2% in 2000. This growth has been driven by strong demand for Jordan Brand products, particularly in China and other emerging markets.
Nike’s growth opportunities through the Jordan brand
As Jordan Brand celebrates its 35th anniversary, Nike is looking to capitalize on the strong demand for Jordan products with a number of new initiatives.
First, Nike is relaunching some of its most popular Jordan shoes from the past, including the Air Jordan 1 and Air Jordan 11. This will provide Jordan fans with a chance to own a piece of history, while also generating buzz and excitement around the Jordan brand.
Second, Nike is partnering with Virgil Abloh, the founder of streetwear label Off-White, to create a new line of Jordan sneakers. This collaboration has been highly anticipated by sneaker heads and fashionistas alike and is sure to generate significant buzz and excitement around the Jordan brand.
Finally, Nike is launching a new Jordan-branded retail store in Beijing. This store will be the largest Jordan-branded store in Asia and will provide Jordan fans with a one-stop shop for all their Jordan needs.
The Jordan brand is a major driver of Nike’s growth and profitability, and Nike is looking to capitalize on the strong demand for Jordan products with a number of new initiatives. These initiatives are sure to generate significant buzz and excitement around the Jordan brand, while also driving sales and profits for Nike.
Jordan Brand is one of the most popular brands in the world with a huge following. It is a division of Nike, Inc. that manufactures and distributes athletic footwear, apparel, equipment and accessories.
Valuation
How much is Jordan Brand worth? We can get an idea of Jordan Brand’s value by looking at Nike’s stock price. Nike’s stock price is driven by the company’s overall financial performance, of which Jordan Brand is a major contributor.
As of this year, Jordan Brand is estimated to be worth around $10 billion. This estimate is based on Nike’s stock price and the brand’s contribution to Nike’s overall financial performance. Jordan Brand is a major driver of Nike’s growth and profitability, and is therefore a valuable asset to the company.
Looking at Jordan Brand’s recent performance, it is clear that the brand is on track to continue driving Nike’s growth and profitability in the years to come. Jordan Brand is a major player in the sneaker industry and has a loyal following among sneaker heads and basketball fans alike. With a number of new initiatives in the works, Jordan Brand is poised for continued success in the years to come.
Risks
While Jordan Brand is a valuable asset to Nike, there are some risks that could impact the brand’s future.
First, Jordan Brand is heavily reliant on basketball players for its success. If the popularity of basketball declines, Jordan Brand would be adversely affected.
Second, Jordan Brand has a relatively narrow product range compared to other brands in the Nike portfolio. This could limit Jordan Brand’s growth potential in the future.
Finally, Jordan Brand is facing increasing competition from other brands in the sneaker industry. Brands like Adidas and Under Armour are making significant investments in their own sneaker businesses and are starting to eat into Jordan Brand’s market share.
Despite these risks, Jordan Brand is still a major driver of Nike’s growth and profitability. Jordan Brand is a valuable asset to Nike and is poised for continued success in the years to come.
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