QVC is making a splash in the swimwear market with a wide variety of suits for all body types after conducting extensive market research on what women desire. The store polled over 2,200 women to determine what they wanted most from their swimwear. It seems that women do prefer well-fitting swimwear. Honestly, we expected as much. But the business went further.
In a survey of people born between the mid-1990s and the early-2020s, three-quarters of those surveyed felt that accepting people of different sizes is either “extremely important” or “very important.” Almost as many people, 69%, also noted that they placed a high value on trusting the brand when looking for swimwear. Nearly half of respondents stated they are more inclined to buy online if they can watch a live video of the product worn by people with different body types.
QVC heard them, and they responded. After successfully breaking into the plus-size market, the brand has widened its swimwear selection to include even more high-quality swimwear in sizes 2 to 32! Rachel Ungaro, VP and GMM of Fashion Merchandising, added that videos including models of varying sizes “make the experience a more joyful and indicative of who the customer is.” With 360-degree imagery, “we can exhibit fashion designs from numerous perspectives to observe how light dynamically interacts with the fabric,” as well as “provide a greater picture of the texture, fit, and color” and “present how the product moves on all body types.”
You may shop for well-known brands like Lands’ End and Jantzen, as well as niche labels like Summersalt, and view the merchandise on actual people while doing so on QVC. In addition, the most incredible thing: The new collaboration between Swimsuits For All and Kim Gravel offers styles in sizes 2 through Plus 34 at the same price. Just how unusual is that?
From QVC to Amazon and everywhere in between, we’ve compiled some of the top alternatives so you can select the one that fits you best. The lowest starting price is only $24.
This one-piece includes a tummy-control front lining and stripes down the sides to emphasize your hourglass body. Furthermore, its beauty won’t fade in a chlorinated pool.
An enthusiastic swimmer reveals, “Incredibly; this suit can make a curvy figure look and feel svelte. As a participant in a high-intensity interval training (HIIT) water aerobics class, I can attest to the suit’s effectiveness in keeping my assets in place. The built-in bra works wonderfully for my larger bust. If given a chance, I would rebuy this outfit.”
You can feel free to move and groove on the beach with complete ease thanks to the combination of a high-neck top with wire-free cups, a pleasing geometric pattern, and a flowy, plain skirt. It’s all safe and sound under that skirt, thanks to the Power Mesh tummy control front liner.
According to one customer, “This item is beautiful when dry and wet. It allows me to feel confident in public without needing to search for a coverup continually. The front macrame detailing is adorable, and the style is modern.”
What drew our attention to this high-waisted swimsuit was its hourglass shape and infectious sense of fun and playfulness. It has a very feminine silhouette and an irreverent sense of humor. Get this tankini for $24 using the coupon on the page (reg. $37).
One happy customer said, “This swimming suit gives me life!!!!” “Suits are notoriously challenging to find because of my huge bust, short waist, and ample hips. This is a perfect match!!!… It’s making me want to buy every shade. It’s sophisticated, flattering, adorable, and practical in equal measure. Don’t just leave this in your shopping cart.”
The UPF 50 and control features of this Jantzen one-piece are just icing on the cake. It has belly control, a built-in bra, and strong straps that you can adjust to fit a wide range of torso sizes. It comes in seven distinct hues and patterns.
One satisfied customer shares their thoughts in an email: “My previous swimsuits were all quite good, but this one is the greatest. In all my 64 years, I don’t think I’ve ever been happier with a bikini than I am right now. I like it so much that I plan to buy it in a second color and give away the other suits I’ve been trying to force myself into for years. We’ll be taking a cruise soon this year, and this outfit is just what we need for that.”
Wearing this one-piece swimsuit, you can feel as beautiful as you want to. Your middle and rear will be hidden while you flaunt your femininity in the V-neck, flirtatious side slit, and laser-cut crochet overlay. The wire-free molded cups, customizable straps, and added tummy/midrift control further ensure a secure fit. You have your pick of three vivid colors (blue, pink, and teal) and one dark shade (black onyx).
Consumers are ecstatic about it. One of Kim’s admirers gushed, “The fit is precisely as Kim described it.” “Truly, I think it’s the best food I’ve ever had. The suit, especially the built-in bra, makes me feel and look slimmer. In awe of the lace!
Furthermore, that hue is stunning. I’m excited to use it on my upcoming cruise. I really appreciate Kim getting me the swimsuit of my dreams.”
This slim swim skirt/pant set from Land’s End offers maximum coverage and sun protection. UPF 50 protection, resistance to chlorine, and quick drying are just some features of these high-waisted swim bottoms. Pick them up in a basic color like blue or black so you may wear them with any tankini or rash guard. Also, the black-and-white floral print can look great with a simple shirt.
Five-star customer who seldom bares legs when shopping wrote: “My life has been revolutionized by acquiring these adorable skirted swim pants. To put it simply, I have been waiting for years for a cute swimsuit. And I want to thank QVC for offering Lands’ End because I can finally go to the beach in style. From now on, I plan to buy more items from this brand. Exceptional quality. Finally, I’m free!”
This flower pattern is so much fun! This Denim & Co. suit has a playful vibe thanks to its laser-cut sleeves, open V-neck, and four-way stretch fabric. The colorful material can withstand chlorine without losing its vibrancy. It’s available in solid magenta color and two different patterns (in olive and a peacock). (Hint: shorts or palazzo pants make for a great, on-the-go ensemble.)
“I don’t have the ideal swimsuit physique, but this swimsuit is gorgeous,” writes one five-star customer. “The fashion is amazing, and I can’t wait to put it on! I appreciate you introducing a new and refreshing look to the bathing suit world.”
This one-piece swimsuit by Summersalt is proof that a striking color block may have a positive effect on your health and your mood. Take note of the fashionable diagonal seams, molded cups, and adjustable straps. Although it is a bit pricier than the competition, we believe it is well worth the cost. (Fortunately, it’s possible to divide that into five $19 Easy Pay payments without additional fees.) Moreover, a high-quality piece from Summersalt will serve you well for many years. Wait until you see the stunning green colorway.
The flouncy, flirtatious, and lenient Souqfone tankini has stepped into the spotlight as a game-changing two-piece to fit us all.
Nearly 18,000 five-star megafans love the suit’s well-draped top and high-waisted, tummy-control bottoms, describing themselves as everything from a “plus-size queen” to a “new momma” to a “skinny girl” with a “small (flat) chest” and agreeing that “this suit is very customizable and makes everyone look attractive.” Another user commented, “It covers all the perfect spots, is super comfy, and is gorgeous.”
Get this cute tankini for less than $30 on Amazon.
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