Do you have insight into what happens on your website in terms of traffic and metrics?
For example, do you know which of your website pages gets the most traffic? Which type of content draws visitors to your website? Do visitors have a favorite writer, or do they look for up to date information?
Having this information on hand is critical to optimize your site, and this is where WordPress plugins for metrics and analytics can help you out. They can assist you in gaining more traffic and extracting more value from that traffic.
In this article, we’ll show you the best WordPress plugins for metrics and analytics to measure and optimize your website traffic.
The WP Statistics plugin shows tracking statistics, including graphs in your WordPress dashboard. It can show you the number of visitors on your site, where they’re coming from, what search engines or browsers they use, and what content they read on your website. It also has a handy feature where you can set it up to email you reports for all statistics. This plugin is excellent for users’ privacy as it stores all data on your side, and doesn’t send it anywhere, but make sure to keep an eye on your storage usage as it can fill up quickly depending on your site’s popularity.
Google Analytics by MonsterInsights
This plugin is the go-to plugin when it comes to Google Analytics on WordPress. It has an intuitive interface and offers excellent analytic tools. It helps connect your website with Google Analytics, and tracks search results, downloads, outbound links, and more! This plugin is an all-in-one tool when it comes to tracking and analyzing traffic. Here are some handy features that come included (some require the premium paid version):
- Straightforward setup
- Real-time tracking and statistics
- Ecommerce and ads tracking
- Tracking users across platforms and devices
ExactMetrics is an excellent premium plugin that makes reports easy to understand and puts impressive statistics and reports right in your WordPress dashboard. The plugin shows real-time statistics, supports Ecommerce tracking, enhanced link tracking, demographic reports, custom tracking for various WordPress sections, and more. It’s a bit on the pricey end, but if your website is popular and you have quite a bit of traffic – it’s worth the investment.
Crazy Egg is a convenient analytics plugin that shows how your visitors interact with your website, using the heat-mapping technique. Heat mapping shows where your users are clicking on your website. In addition, it provides an A/B testing feature, shows how far visitors scroll on your website, and you can break down visitors’ clicks into search terms, referrals or traffic sources.
Analytify is another plugin that helps you understand Google Analytics reports and puts them inside your WordPress dashboard. Once you install and activate the plugin, you will gain access to sessions, pageviews, unique visitors, average time on site, bounce rate, and so on. In addition, the plugin will provide specific statistics for posts, pages, and custom post types. This will allow you to check Google Analytics data for each individual post or page on your site.
These features are free, and if you want, you can purchase the premium version of the plugin, which unlocks real-time statistics, email notifications, tracking of different campaigns using UTM tags.
Analytics Cat is a straightforward and lightweight plugin that allows you to add Google Analytics code to your website easily. In addition, it will help you exclude logged-in users, which is very handy as that can significantly skew your statistics if you or your writers are on the website a lot.
Woopra is an alternative to Google Analytics and offers real-time statistics and reports on retention, customer trends and segmentation. It also has a handy WordPress plugin that you can install to integrate your site with the service. The service also provides a funnel feature, so you can track your visitors and see what happens when they take action on your website.
Clicky is another alternative to Google Analytics that provides easy to understand insights and reports on your website traffic. Clicky helps you track visitors, average time spent on your site, actions, bounce rate, outbound links, campaigns, and more. In addition to that, Clicky has a better time on site statistics as it tracks visitors even if they leave before clicking on the next page.
This plugin delivers all this data right to your WordPress dashboard and assists with adding the Clicky tracking code to your site.
Each of these plugins helps you collect insights about your website visitors, so all of them are useful, and depending on the size of your website, you can pick the plugin that works best.
We recommend you test, make changes, and improve your website regularly to gain more traffic and boost conversion rates.